{
  "$schema": "https://www.ai-visibility.org.uk/specifications/identity-json/v1/identity-json.schema.json",
  "language": "en-GB",
  "name": "AI Visibility",
  "legalName": "365i Ltd",
  "alternateName": [
    "AI Visibility Definition",
    "AI Visible Directory",
    "AI Discovery Files Directory"
  ],
  "url": "https://www.ai-visibility.org.uk/",
  "type": "WebSite",
  "description": "AI Visibility is the home of the AI Visibility Definition, AI Discovery File specifications, and the AI Visible Directory. It defines how websites communicate their identity, scope, and permissions to AI systems. The AI Visible Directory is a verified registry of AI-visible websites, scored out of 10 based on their AI Discovery File implementation and organised into Platinum, Gold, Silver, and Bronze tiers. Maintained by 365i under CC-BY-4.0.",
  "foundingDate": "2025-11-01",
  "foundingLocation": {
    "name": "United Kingdom",
    "addressCountry": "GB"
  },
  "headquarters": {
    "addressCountry": "GB"
  },
  "areaServed": [
    {
      "type": "Global",
      "name": "Worldwide",
      "note": "Open standard and directory available to all"
    }
  ],
  "contactPoints": [
    {
      "type": "GeneralEnquiries",
      "email": "support@ai-visibility.org.uk"
    }
  ],
  "services": [
    "Publishes the AI Visibility Definition -- the canonical technical standard",
    "Defines AI Visibility (AV-001), AI Visibility Checking (AV-002), and related terms",
    "Specifies 10 AI Discovery File formats (ADF-001 to ADF-010)",
    "Hosts the AI Visible Directory -- a verified registry of AI-visible websites scored 0-10",
    "Provides four tier levels: Platinum (10/10), Gold (8-9), Silver (5-7), Bronze (2-4)",
    "Offers basic listings (card, nofollow) and full listings (dedicated page, dofollow backlink)",
    "Full listings pass SEO authority (link juice) via dofollow backlinks",
    "Provides implementation guides: Quick Start, scoring, attribution, interoperability, and validation",
    "Publishes educational content: Why AI Visibility Matters, AI Visibility Ecosystem, AI Discovery Files vs Web Standards",
    "Publishes machine-readable definitions in JSON and YAML"
  ],
  "servicesNotProvided": [
    "AI visibility checking as a service (see the 365i AI Visibility Checker for that)",
    "AI visibility tracking or monitoring",
    "SEO or search engine optimisation services",
    "AI training or model development",
    "Commercial consulting"
  ],
  "industry": "Technical Standards",
  "maintainedBy": {
    "name": "365i",
    "url": "https://www.365i.co.uk/",
    "type": "Organization",
    "description": "UK-based web design, hosting, and digital services company"
  },
  "referenceImplementation": {
    "name": "365i AI Website Visibility Checker",
    "url": "https://www.ai-visibility.org.uk/ai-visibility-checker/"
  },
  "relatedServices": [
    {
      "name": "365i AI Identity",
      "url": "https://www.ai-visibility.org.uk/ai-visibility-checker/",
      "description": "AI Identity management service for businesses"
    }
  ],
  "sitePages": [
    {"name": "AI Visible Directory", "url": "https://www.ai-visibility.org.uk/", "description": "Homepage -- verified registry of AI-visible websites"},
    {"name": "AI Visibility Definition", "url": "https://www.ai-visibility.org.uk/definition/", "description": "The canonical technical standard"},
    {"name": "Submit Your Website", "url": "https://www.ai-visibility.org.uk/submit/", "description": "Submit a website for AI visibility scoring"},
    {"name": "Specifications Hub", "url": "https://www.ai-visibility.org.uk/specifications/", "description": "All 10 AI Discovery File specifications"},
    {"name": "Quick Start Guide", "url": "https://www.ai-visibility.org.uk/specifications/quick-start/", "description": "Step-by-step implementation guide"},
    {"name": "Scoring Guide", "url": "https://www.ai-visibility.org.uk/guide/scoring/", "description": "How directory scoring works"},
    {"name": "Attribution Guide", "url": "https://www.ai-visibility.org.uk/guide/attribution/", "description": "How to upgrade from basic to full listing"},
    {"name": "Why AI Visibility Matters", "url": "https://www.ai-visibility.org.uk/why-ai-visibility-matters/"},
    {"name": "AI Visibility Ecosystem", "url": "https://www.ai-visibility.org.uk/ai-visibility-ecosystem/"},
    {"name": "AI Discovery Files vs Web Standards", "url": "https://www.ai-visibility.org.uk/ai-discovery-files-vs-web-standards/"}
  ],
  "license": {
    "name": "Creative Commons Attribution 4.0 International",
    "shortName": "CC-BY-4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "logo": "https://www.ai-visibility.org.uk/ai-visibility-logo.svg",
  "sameAs": [
    "https://github.com/BSolveIT/ai-discovery-files"
  ],
  "metadata": {
    "lastUpdated": "2026-05-11",
    "fileVersion": "2.1.0",
    "definitionVersion": "1.9.0"
  },
  "_specification": {
    "name": "identity.json",
    "code": "ADF-006",
    "url": "https://www.ai-visibility.org.uk/specifications/identity-json/"
  }
}