AI Discovery File Examples
Canonical examples for all 10 core AI Discovery File formats
Reference Business: Horizon Strategic Consulting
All example files use a consistent fictional business profile to demonstrate how AI Discovery Files work together as a coherent system. Horizon Strategic Consulting is a UK-based management consultancy operating across the UK, Ireland, and the Netherlands.
Text-Based Files
llms.txt
AI-readable business identity and context
llm.txt
Should redirect to llms.txt (example content provided for reference)
ai.txt
AI usage permissions and restrictions
brand.txt
Brand naming conventions and guidance
faq-ai.txt
Structured Q&A for AI consumption
developer-ai.txt
Technical context for AI systems
robots-ai.txt
AI crawler-specific access directives
JSON Files
ai.json
Machine-parseable AI interaction guidance
identity.json
Structured canonical identity data
HTML File
Usage Notes
- These examples demonstrate best practices for each file format
- All files use consistent information about the same fictional business
- The
.exampleTLD is used for all URLs (horizonconsulting.example) - llm.txt note: In production,
llm.txtshould be a 301 redirect tollms.txt, not a separate file. The example here is provided for reference only. - Files are provided under CC BY 4.0 licence and may be adapted
- See individual specification pages for format requirements
Generate AI Discovery Files from your dashboard
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Get the PluginRegister in the AI Visibility Directory
Once your AI Discovery Files are published, register your website in the AI Visibility Directory — the verified registry of websites implementing AI Discovery Files. Registration validates your implementation and lists your site for AI systems and industry peers to discover.
Card entry in the directory with automated file validation. Open to any site with a valid llms.txt file. No cost.
Dedicated profile page on the directory with dofollow backlinks to your website — a genuine SEO authority signal from a topically relevant, verified source. Includes an attribution badge and enhanced visibility.