Blog | AI Visibility

What AI Visibility Actually Is (And Why the Tracker Tools Get It Wrong)

Explainer 22 June 2026 12 min read

What AI Visibility Actually Is (And Why the Tracker Tools Get It Wrong)

Almost every tool defines AI visibility as how often an AI assistant mentions your brand. Share of voice, citation counts, mention tracking. That is tracking, and it measures an output that changes every time you ask. AI visibility is the input side: whether a website can be discovered, interpreted, trusted, and safely used by AI systems at all. Here is the case for the inputs, made fairly against the strongest objections.

MM Mark McNeece Read article

Agentic Browsing: Google Now Scores Your Site for AI Agents

Explainer 17 June 2026 11 min read

Agentic Browsing: Google Now Scores Your Site for AI Agents

In May 2026, Google quietly added an Agentic Browsing category to Lighthouse and PageSpeed Insights. It scores how ready your site is for AI agents, and one of its three checks is llms.txt, an AI Discovery File. What it measures, why there is no score out of 100, and how to pass all three.

How a Local Removals Firm Scored a Perfect 10/10 for AI Visibility

Case Study 16 June 2026 11 min read

How a Local Removals Firm Scored a Perfect 10/10 for AI Visibility

ChatGPT recommends barely 1% of local businesses. The rest are invisible. So which ones make the shortlist? Brewood Removals scores a perfect 10/10 for AI visibility, at the Complete conformance class, and ChatGPT independently rates it 92/100. A measured case study of exactly why a local removals firm is technically ahead of most of the Fortune 500.

US Government Orders Anthropic to Suspend Claude Fable 5 and Mythos 5

News 13 June 2026 7 min read

US Government Orders Anthropic to Suspend Claude Fable 5 and Mythos 5

On 12 June 2026, a US government export-control directive citing national security forced Anthropic to suspend Claude Fable 5 and Mythos 5 for every user, within hours. Every other Claude model kept running, including the crawlers that read your website. What happened, why, and what it actually means for AI visibility.

Is Claude Fable 5 Worth It? Pricing After 22 June, vs Opus 4.8 and ChatGPT

Explainer 10 June 2026 9 min read

Is Claude Fable 5 Worth It? Pricing After 22 June, vs Opus 4.8 and ChatGPT

Anthropic's new flagship is free on Claude plans until 22 June 2026, then it moves to usage credits at double the price of Opus 4.8. We built a complete working tool with it from a single brief, compared it to Opus 4.8 and GPT-5.5, and worked out who should actually pay the premium.

Do AI Crawlers Actually Read Your AI Discovery Files? 11 Days of Real Server Logs

Case Study 1 June 2026 10 min read

Do AI Crawlers Actually Read Your AI Discovery Files? 11 Days of Real Server Logs

The SEO field's loudest voices say AI crawlers ignore llms.txt. So we put our WordPress plugin on a brand-new site and logged every bot hit. In 11 days, Meta's AI crawler and Microsoft's Bing read 8 of our 10 AI Discovery Files across 10 of those days, every request a 200. Here is the full server log, and the honest caveat about who didn't show up.

Google I/O's Agentic Search Demos Have a Visibility Problem. The Answer Is Already a Standard.

News 1 June 2026 10 min read

Google I/O's Agentic Search Demos Have a Visibility Problem. The Answer Is Already a Standard.

Google I/O 2026 showed Universal Cart, agentic booking, and information agents picking which businesses to recommend on the customer's behalf. Search Engine Journal called it the new business visibility problem on 30 May. Six named industry experts agree there is a problem. Nobody is connecting the answer. The fix is already a published standard, and it is deployable today.

What Google Actually Said About llms.txt

Explainer 18 May 2026 12 min read

What Google Actually Said About llms.txt

Google's new AI Search Optimization Guide says you don't need llms.txt to appear in AI Overviews. The SEO field read that as "AI Discovery Files are a waste of time". That is a much broader claim than Google made. The narrow answer Google gave is correct. The broader reading is not. Here is what the file is actually for.

AI Visibility for Small Businesses: What It Actually Delivers

Case Study 30 April 2026 11 min read

AI Visibility for Small Businesses: What It Actually Delivers

A week after Lockerfella topped ChatGPT and Gemini for "Brewood Locksmith" with zero backlinks, we sat down with the locksmith. He had never heard of AI Discovery Files. Here is what AI Visibility actually delivers for a small business owner, and the five questions every owner should ask their builder.

How a Three-Week-Old Locksmith Site Topped AI Search Results

Case Study 27 April 2026 12 min read

How a Three-Week-Old Locksmith Site Topped AI Search Results

Lockerfella.co.uk launched three weeks ago. Zero backlinks, no Google authority, barely indexed. It's already the #1 result on ChatGPT and Gemini for "brewood locksmith". The full case study, with screenshots: AI Discovery Files, full schema on every page, and content only a real local could write.

Which AI Subscription Is Best for the Average User?

Explainer 22 April 2026 13 min read

Which AI Subscription Is Best for the Average User?

ChatGPT, Claude, Gemini, Copilot, and Perplexity all cost £16 to £19 a month. For writing emails, quick answers, and everyday home admin, which one is actually worth paying for? We compare features, prices, strengths, and trust, then name the ones we recommend.

How AI Search Actually Works: Inside ChatGPT, Claude, Gemini, and Perplexity

Explainer 21 April 2026 11 min read

How AI Search Actually Works: Inside ChatGPT, Claude, Gemini, and Perplexity

AI search engines don't think, they retrieve. This is the full retrieval pipeline that ChatGPT, Claude, Gemini, and Perplexity run every time you ask a question, and what it means for whether your website gets cited.

What Is Claude Mythos? Anthropic's Withheld AI Model, Explained

Explainer 13 April 2026 10 min read

What Is Claude Mythos? Anthropic's Withheld AI Model, Explained

Anthropic's Claude Mythos Preview can autonomously discover zero-day vulnerabilities in every major operating system and browser. It scores 93.9% on SWE-bench. And Anthropic won't release it to the public. Here's what it is, who has access, and what it means for your website.

How to Appear in AI Search Results: 3 Steps That Actually Work

Guide 10 April 2026 14 min read

How to Appear in AI Search Results: 3 Steps That Actually Work

AI search traffic converts at 5x the rate of traditional search, but most websites are invisible to it. These are the three steps we used to put a three-week-old site at #1 on ChatGPT and Gemini: open the door to AI crawlers, declare your identity in machine-readable form, and keep it consistent everywhere AI checks.

AI Visibility Explained: An Expert Q&A with Mark McNeece

Explainer 2 April 2026 14 min read

AI Visibility Explained: An Expert Q&A with Mark McNeece

What is AI Visibility, how does it differ from SEO, and why are most tools measuring the wrong thing? In this expert Q&A, Mark McNeece explains what businesses actually need to do to be understood by AI systems.

NVIDIA, Dell, and ASUS Now Have AI Discovery Files. Does Your Website?

Research 1 April 2026 10 min read

NVIDIA, Dell, and ASUS Now Have AI Discovery Files. Does Your Website?

Our Q2 2026 crawl of 1,905 top websites shows AI Discovery File adoption rising across every metric. llms.txt grew from 3.8% to 4.9%, Schema.org jumped to nearly 30%, and major brands including NVIDIA, Dell, and ASUS now rank among the most AI-ready sites on the web.

How AI-Ready Is the Web? What Our Research Data Reveals

Research 29 March 2026 10 min read

How AI-Ready Is the Web? What Our Research Data Reveals

We crawled nearly 2,000 top websites to measure AI Discovery File adoption. 6.5% have at least one file, but 56% of those files are invalid. Quality, not awareness, is the real gap.

Is Your Website Blocking AI? A Technical Visibility Checklist

Guide 28 March 2026 11 min read

Is Your Website Blocking AI? A Technical Visibility Checklist

An estimated 27% of websites unintentionally block AI crawlers through CDN rules, WAF settings, or broad robots.txt directives. This technical checklist covers every barrier we see and how to fix each one.

How to Create Your llms.txt File: A Step-by-Step Guide

Tutorial 27 March 2026 10 min read

How to Create Your llms.txt File: A Step-by-Step Guide

A practical, step-by-step tutorial for creating your first llms.txt file. Covers the required format, common mistakes, and how to verify it works with ChatGPT, Claude, and other AI systems.

What Are AI Discovery Files? A Complete Guide

Guide 27 March 2026 12 min read

What Are AI Discovery Files? A Complete Guide

AI Discovery Files are machine-readable files that tell AI systems who you are, what you do, and how to cite you accurately. This guide explains all 10 files, which ones you need, and how they work together.

AI Visibility vs SEO: What's the Difference?

Explainer 27 March 2026 9 min read

AI Visibility vs SEO: What's the Difference?

SEO helps search engines find you. AI Visibility helps AI systems understand you. They solve different problems, target different systems, and require different signals. Here's how they compare and why you need both.

Does Your Website Need llms.txt?

Guide 27 March 2026 7 min read

Does Your Website Need llms.txt?

If AI systems are answering questions about your industry, your website needs llms.txt. This guide helps you decide whether to implement it now, and what happens if you don't.